Privacy Policy for Frui

At Frui (operated from 752 Thursby Avenue, Arverne, NY, 11692, USA, and accessible via fruiit.store), we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website fruiit.store, make a purchase from us, or otherwise interact with us.

By accessing or using our website, you agree to be bound by the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the website.

1. Information We Collect

We may collect personal information about you in various ways when you interact with our website or services:

Personal Information You Provide Directly:
- Contact Information: Name, email address ([email protected]), mailing address (752 Thursby Avenue, Arverne, NY, 11692), and phone number (+1 702-493-8215) when you create an account, make a purchase, subscribe to our newsletter, or contact customer service.
- Order Information: Details of products purchased, shipping address, and billing address.
- Payment Information: While we process payments through secure third-party payment processors, we do not directly store your full credit card details. We may receive limited information such as the last four digits of your card number and transaction details.
- Communications: Records of your correspondence with our customer service team (e.g., emails, chat logs).
- User Content: Any information you provide in reviews, comments, or other public forums on our site.
Information Collected Automatically (via Cookies and Tracking Technologies):
- Usage Data: Information about how you access and use our website, including pages viewed, links clicked, time spent on pages, and referring URLs.
- Device Information: IP address, browser type, operating system, device identifiers, and mobile network information.
- Location Information: General geographical location inferred from your IP address.

2. How We Use Your Information

We use the information we collect for various purposes, including:

To Process and Fulfill Your Orders: To manage your purchases, process payments, ship your sleepwear, and handle returns or exchanges.
To Provide and Improve Our Services: To operate, maintain, and enhance our website, products, and customer experience. This includes personalizing your experience and improving website functionality.
To Communicate with You: To send order confirmations, shipping updates, customer service responses, promotional offers (if you’ve opted in), newsletters, and other relevant communications.
For Marketing and Advertising: To show you relevant ads on our website and third-party platforms, measure the effectiveness of our marketing campaigns, and inform you about new products or special offers.
For Analytics and Research: To understand how users interact with our website, analyze trends, and conduct research to improve our business.
For Security and Fraud Prevention: To detect, prevent, and respond to potential fraud, abuse, and other illegal activities, and to protect the security of our website and users.
To Comply with Legal Obligations: To meet our legal, regulatory, or compliance requirements.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

Service Providers: We engage third-party companies and individuals to perform services on our behalf (e.g., payment processing, order fulfillment, shipping, marketing, data analysis, website hosting). These providers have access to personal information only as needed to perform their functions and are obligated not to disclose or use it for other purposes.
Marketing and Advertising Partners: We may share data with advertising networks, social media platforms, and other marketing partners to deliver targeted advertisements and measure campaign effectiveness.
Business Transfers: In the event of a merger, acquisition, asset sale, or bankruptcy, your information may be transferred to a successor entity.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Protection of Rights: We may disclose information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of our users or others.
With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our website and hold certain information.

What are cookies? Cookies are small data files placed on your device. They allow us to recognize your browser and capture certain information.
How we use them: We use cookies for various purposes, including:
- Strictly Necessary Cookies: Essential for the website to function (e.g., shopping cart).
- Performance/Analytics Cookies: To collect information about how you use our website (e.g., Google Analytics) to improve its performance.
- Functionality Cookies: To remember your preferences and choices (e.g., language selection).
- Advertising/Targeting Cookies: To deliver relevant ads and measure ad campaign effectiveness.
Your Choices: Most web browsers are set to accept cookies by default. You can usually modify your browser setting to decline cookies or to notify you when a cookie is being placed. However, if you disable cookies, some features of our website may not function properly.

5. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Your Privacy Rights (US)

As a US-based user, you generally have certain rights regarding your personal information, though these rights can vary by state:

Access: You may have the right to request access to the personal information we hold about you.
Correction: You may have the right to request that we correct any inaccurate personal information.
Deletion: You may have the right to request the deletion of your personal information, subject to certain exceptions.
Opt-Out of Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails.

To exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before fulfilling your request.

8. Children’s Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

9. Links to Other Websites

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the website after any modifications indicates your acceptance of the revised Privacy Policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: [email protected]
By phone: +1 702-493-8215
By mail: Frui 752 Thursby Avenue Arverne, NY, 11692 USA